A new home-based fitness studio has opened its doors in Simcoe — and it’s designed entirely with young athletes in mind.
The Champion’s Den, founded by Ashley Brinkmann, offers youth fitness and sport conditioning programs that focus on improving strength, speed, agility, and confidence.
Ashley has spent the past 16 years teaching health, fitness, and physical education at Simcoe Composite School, where she also coaches senior-level girls’ and boys’ volleyball and soccer. She’s a certified personal trainer specializing in youth fitness and sport conditioning, and a mom of three teenage athletes — so she understands firsthand what young athletes need to thrive.
“I see a local need for our youth to participate in fitness programs designed for their specific needs and abilities,” she says. “Youth cannot be trained the same as adults and I want a local option for our youth.”
Training takes place in a newly renovated gym space in Ashley’s home, located near Fanshawe College in Simcoe. Larger group and team sessions may be held in an additional facility, still to be determined.
Programs are by appointment only, with 8-week and 12-week training blocks currently available. For a limited time, The Champion’s Den is offering a grand opening deal — 12 weeks for the price of 8, a 33% discount.
Ashley says her motivation for launching The Champion’s Den comes from a lifelong commitment to health and sport. “Fitness is my personal passion. I’ve personally continued working on my own fitness into my 40s through disciplined regular workouts and continuing in sports,” she says. “I want to help foster a love for lifelong fitness and active participation in physical activity. I also want to help young athletes reach their goals and highest sports potential. Sport specific skill needs to be married with fitness-related skill to reach those highest achievements.”
With sessions available for individuals, pairs, small groups, or teams, The Champion’s Den is designed to meet youth where they are — and help them build not only athletic ability, but lasting confidence.
📍 Location: Simcoe (near Fanshawe College)
⏰ Hours: By appointment only
🎯 Programs: 8-week & 12-week training blocks
💥 Grand Opening Deal: 12 weeks for the price of 8
📩 Contact:[email protected]
📸 Instagram:@champions_den_fitness
